12/1/2008
PROCESS INSIGHT: BOARDSHORTS!!!
While the cold of Winter begins to set in.... we at Jetpilot are still deep in the development of future Boardshorts. Sometimes it's crazy to think about it but it's our reality. We can't be designing boardshorts here in San Diego, CA actually DURING the time we all want to use them! It just doesn't work like that, the development and production takes a LOT of time. But when Summer comes around, it's always nice to see our hard work and extra attention to details pay off when we can deliver fresh steez out there to you all!!
Although, we should note, that we do design up samples of our newest concepts and send team riders around to the warmer parts of the globe to run the product through the paces... From Guatemala, Orlando & Hawaii, down to the Gold Coast of Australia.... We then get up to the minute feedback on our newest Boardshorts as we design them here in S.D. while we're surfing in our fullsuits!!
Check out some photos of the process below:
Charley Stevens - Looking over some fresh concepts & color ups
"These ones are CCLLLEEAANNNN DOGG!!"
"Which one is gonna be Shane's O.G.?? Both are SICK!"
HHmmmmmmmMMMmmmm..... (deep breath) AaahhHHHHHMMmmMMMmmmmmmmm.....
Then we lay it all up in our catalogs for shops to buy from!!! Charley's laughing 'cuz he looks asleep in his shot HA!
Then we run to warmer climates and do stuff like THIS!!! RRAAHH!!!!...
And lil' Knoxian Hawaiin set up slashes like this - WHAAACK!!!
Dru doin' a Bali blast like THAT... "Boardies been holdin' in and performin' SWEET mate!!".....
Then the boardies go on the road with our Wake homies as we work on blowin' up our new video - BOX OF FUN!!!
And Shane takes his O.G.'s all over the map - in a CONSTANT STATE OF RESEARCH at the highest level - BAM!!!!!
And ya don't stop.... back to the drawing board, we've got a lot more to do.... PEACE.